Course description
The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.
Also available: a Bachelor of Business Administration, an Executive Graduate Certificate in Business Administration and a Master of Business Administration.
Area 1: Core Component
ACC 100
Accounting I
BUS 100
Introduction to Business
CIS 105
Introduction to Information Systems
ENG 115
English Composition
MAT 105
Introduction to College Mathematics
22.5 Credit Hours
Area 2: Major Component
BUS 300
Public Relations
MKT 100
Principles of Marketing
MKT 200
International Marketing
MKT 205
Principles of Advertising and Sales Management
MKT 220
E-Marketing
MKT 310
Retail Management
Major Component Elective (Marketing Course)
Major Component Elective (Marketing Course)
36.0 Credit Hours
Area 3: General Studies Component
ENG 215
Research and Writing
HUM 101
The Origins of Western Culture
Choose 1 of these 2 courses
SCI 110
Introduction to Physical Science
SCI 115
Introduction to Biology
Choose 1 of these 2 courses
PSY 100
The Individual and Society
PSY 105
Introduction to Psychology
SOC 100
Introduction to Sociology
22.5 Credit Hours
Area 4: Elective Component
These courses are selected in consultation with the Academic Advisor.