Course descriptionSchool of Multimedia Communications
Production Skills and Technical Knowledge
Ability to produce broadcast-ready video content (including shooting on location and in the studio, editing, and creating basic media graphics)
Ability to generate interactive content and basic web designs
Ability to format and distribute content across all major media platforms
Conceptual Thinking
Ability to identify, gather, assess, record, and research relevant information for a story.
Ability to raise precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process.
Ability to discuss and analyze media trends
Written and Oral Communication
Ability to develop scripts, features, articles and other written content for media coverage in various platforms.
Ability to present oneself on camera professionally, including hosting and reporting in front of the camera, or ability to direct on camera talent.
Ability to communicate concepts and ideas for a media project using industry terminology, both verbally and in writing.
Visual Communication
Ability to rapidly visualize story ideas in the pre-production stage.
Ability to apply basic design principles to various types of video, print, and interactive media.
Professional Readiness
Ability to present a professional reel to acquire a job within a media industry.
Ability to meet deadlines and submit work according to professional presentation standards.
Ability to produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports.