Bachelor of Business Administration (BBA) with a concentration in Marketing
Course descriptionThe online Bachelor of Business Administration with a concentration in Marketing degree completion program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing. Upper level courses provide in-depth studies of business and management in addition to marketing-specific topics.
If you are considering a career opportunity in marketing and want to advance your education, the AIU Online Bachelor of Business Administration degree completion program with a concentration in Marketing can help prepare you with a relevant, real-world education.
Required Courses for the Online BBA with a concentration in Marketing
Concentration Courses
* Marketing Management Concepts
* Marketing Research and Buyer Behavior
* Advanced Topics in Marketing
Business Core Courses
* Managerial Accounting and Organizational Controls
* Decision Making
* Economics in a Global Environment
* Financial Management
* Concepts in Organizational Behavior
* Global Strategic Management
* Statistical Analysis