Learn proven strategies for marketing your business online
Taking a business online? Building a commercial Web site for yourself or a client is just the start. To grow any business on the Internet, you'll need to market strategically to your customers, using a range for tools from content sharing to email marketing, search engine optimization, co-branding, ad buys, and more, to reach your target audience.
In this 6-lesson Internet Marketing course, you'll learn practical skills for growing your business on the Web. Studying with a professional Internet marketing consultant, you'll learn how develop an entire marketing plan for your online business. Course projects will include target audience analysis, developing a site plan, creating a content development strategy, planning email marketing campaigns, optimizing for search engines, building a co-branding and community strategy, researching ad buys, and using site metrics.
Whether you're looking to build a new business online or simply get better results from your existing Web site, this course will give you systematic strategies you can use right away. Web designers and marketing professionals will both benefit from this intensive course.