Course descriptionThe Certificate in Marketing Management will prepare a student to obtain an job in the marketing area of an organization. The certificate requires a total of 30-31 units.
Required Courses (6 units) Units
MKT 100 F Introduction to Marketing and 3
CIS 100 F Introduction to Personal Computers or 3
CIS 111 F Introduction to Information Systems 3 One course from the following for a total of 3-4 units:
ACCT 001 F Accounting for Small Business 3
ACCT 100BF Financial Accounting Principles 3
ACCT 101AF Financial Accounting 4 One course from the following for a total of 3 units:
BUS 111 F Business Communications 3
BUS 211 F Writing for Business 3 One course from the following for a total of 3 units:
BUS 100 F Introduction to Business 3
BUS 180 F Small Business Management 3 One course from the following for a total of 3 units:
BUS 162 F Business Economics 3
ECON 101 F Principles of Economics — Micro 3
BUS 170 F Principles of E-Business 3 One course from the following for a total of 3 units: (See counselor for determination of correct course)
BUS 240 F Legal Environment of Business 3
BUS 241AF Business Law 3 Three courses from the following, for a total of 9 units:
MKT 103 F Principles of Advertising 3
MKT 151 F Internet Marketing and Promotion 3
MKT 201 F Small Business Promotions 3
MKT 205 F Understanding Multicultural Markets in U.S. 3
MKT 208 F Principles of Selling 3
BUS 224 F International Marketing 3 Total Units: 18-22