Entry requirementsThe MS-Marketing program is designed to serve three groups of students:
1. Students who choose to enroll in a specialized graduate program in marketing after acquiring some work experience.
2. Students who choose to enroll in a specialized graduate program in marketing immediately after completing their undergraduate degree.
3. Texas A&M University Professional Program in Accounting (PPA) students who are on the MS-Marketing track.
Course descriptionMays Business School at Texas A&M University is one of the few business schools in the U.S. to offer a Master of Science (MS) in Marketing degree. With an emphasis on the application of cutting-edge marketing concepts, tools and techniques in real world business settings, this unique program is designed to provide students with an opportunity to:
Master knowledge in various areas within the field of marketing and related fields.
Acquire hands on experience applying various marketing concepts, tools, and techniques in business settings through participation in company-sponsored projects and internships.
Develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums.
Unique features of the program
38-hour, 1.5 year program: A curriculum that includes cutting-edge courses in product innovation, marketing communications, marketing research, marketing analytics, marketing strategy, marketing consulting, services marketing and related fields.
Company sponsored projects: Teams of MS-Marketing students are matched with sponsoring firms for semester-long projects. Students acquire hands-on experience working on business projects, while developing strategic thinking and business leadership skills.
Small classes with real world projects: Case studies and sponsored group class projects allow students to apply the concepts, tools and techniques they learn from textbooks and in the classroom.
Close working relationship with the Center for Retailing Studies: Housed in the Department of Marketing, the Center for Retailing Studies (CRS) enjoys a national and international reputation among retailing executives and academics for retailing education, research and outreach. Founded in 1983, the CRS currently enjoys the support of over 60 corporate sponsors. MS-Marketing students get to meet and spend time with executives from many of these firms.
Faculty reputation: The marketing faculty at Texas A&M enjoys a reputation as one of the best in the nation in both research accomplishments and classroom instruction.
Student profile: High quality students (average undergraduate GPA: 3.6; avg. GMAT: 615; avg. GRE: 1200).
Marketing advisory board: Representing some of the leading firms in the United States, board members serve as mentors to MS-Marketing students, provide input to the program, serve as classroom speakers, and sponsor class projects and internships.