M.S. in Business Administration with a concentration in Marketing

Comments about M.S. in Business Administration with a concentration in Marketing - At the institution - Rochester - NY - New York

• Course description
  Simon’s one-year Master of Science in Business Administration with a concentration in
  Marketing offers students a compact, highly focused program to give them skills and
  experience necessary to stand out in a variety of marketing positions. Graduates are likely to
  assume a position related to one of three key areas: marketing research, sales management
  or advertising.
  Marketing Research and Academic Scholarship: The Center for Pricing
  The Center for Pricing serves as a center of excellence for research and education in pricing
  and encourages meaningful interaction between business executives, educators and
  researchers in this high-demand field. Pricing is one of the most important, least understood
  and most controversial decisions firms have to make. Doing it poorly is easy; doing it well is
  a challenge. Not surprisingly, there is a growing, and a largely unmet demand, for talented
  graduates who have the know-how and training in pricing techniques and strategies to
  improve bottom-line profits.
  Marketing Clubs
  The Simon Marketing Association: Along with numerous networking events, the club
  sponsors an annual Marketing Case Competition. Recent corporate sponsors have included
  Fisher-Price Inc. and Heineken. Each year, the club hosts a marketing case competition.
  The Simon Pricing Club: Pricing expertise is fast becoming a key demand from corporate
  recruiters. The club is an arena to develop practical pricing skills beyond the classroom and
  develop solid foundations for careers in the field. The club connects members with the
  Professional Pricing Society.
  
  With an M.S. in Marketing you could work in:
  
  Advertising:
  • Account coordinator
  • Assistant account executive
  • Public relations assistant
  • Assistant media buyer
  • Research assistant
  
  Sales Promotion:
  • Trade sales
  • Account manager
  • Technical sales
  
  
  Recent Employers of M.S. students Concentrating in
  Marketing Have Included:
  
  Marketing Research:
  • Project manager
  • Account executive
  • Assistant market analyst
  • Assistant product analyst
  • Market research associate
  • APCO Worldwide
  • Bausch & Lomb
  • Birds Eye Foods
  • Campbell Soup Company
  • CDS, Global
  • Cronin & Company
  • Eli Lilly & Co.
  • Johnson & Johnson
  • Nielsen
  • Vitamin Shoppe
  • Welch Allyn

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