Course description
Master in Fashion Creative Direction.
Master Courses - Barcelona
Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values and creativity create a powerful identity that can appeal to emotions and create a sense of belonging.
The Master in Fashion Creative Direction draws on the intangible side of a product that is crucial for it to succeed: the emotional value of fashion brands. This involves exploring all the creative tools available to produce innovative solutions that define a fashion brand, make it desirable and engage its target audience through different channels (concept, communication campaigns, fashion shows, the digital environment, events...).
Complementary Module.
Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
CREDITS: 60*
DURATION: 9 MONTHS
ATTENDANCE: EVENING
LANGUAGE: ENGLISH
Methodology.
The Master in Fashion Creative Direction combines an introduction to the knowledge and tools of creativity, strategy and leadership with their application in projects. It includes theoretical classes, case studies, masterclasses and workshops, as well as various visits to studios and also local and international brands. The Master’s Final Project (MFP) consolidates and assimilate all the knowledge and tools acquired during the course.
Objectives.
To conceptualise a brand and the values defining it.
To develop a brand universe in all its communicative aspects (visual identity, verbal identity, look & feel and content).
To identify and learn about trends in today’s social context. Aesthetic, artistic and cultural movements as well as technological innovations that can help students to design from the present and acquire competitive advantages in the short-, medium- and long-term future.
To create an offline and online brand community by understanding the influence and use of social media as a driving force behind the feeling of belonging to a group.
To acquire creative tools in order to confront a brief from beginning to final production.
To learn to work with and lead multidisciplinary teams.
Student profile.
Graduates in fashion design or designers who wish to acquire the necessary knowledge to create the conceptual universe of their brand.
Fashion industry professionals interested in broadening their horizons by embracing creative and leadership roles.
Professionals in the field of marketing, communication or advertising who want to specialise in the world of fashion.
Graduates or professionals from creative fields who can provide portfolio in this field and who are interested in a professional path as creative directors.
Job opportunities.
Freelance or in-house editors and artistic directors in the media.
Advertising and PR agencies specialising in consumer fashion, luxury, technology and lifestyle brands.
Start-ups focused on the field of fashion.
Digital communication departments in fashion companies.
*Credits
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.
SPECIFIC MODULE.
FASHION CREATIVE DIRECTION SPECIFIC MODULE
COMMON MODULE
FASHION CREATIVE DIRECTION COMMON MODULE
IED in Barcelona:
The objective of the Istituto Europeo di Design is to train young people in the fields of Design, Fashion, Visual Communication and Management for Creative Industries, providing them with efficient tools so that they are able to respond to the demands of the current professional world. To this end, the school has developed an innovative and diversified teaching methodology that addresses aspects such as technology and experimentation, expressiveness in messages and integrated communication, together with market problems and new scenarios.
