Course description
Master in Fashion Merchandising and Buying.
Language: English
Frequency: Full time
Fruition: On campus
Duration: 9 Months
Combine creative vision with project management and business strategies to orchestrate the processes behind fashion products.
Develop an in-depth understanding of the fashion market, study consumer habits, and master the selection of fabrics, styles, and quantities to build a unique and effective product collections that reflect market trends and client needs.
Gain analytical tools commercial frameworks for understanding the deep essence of what a fashion product is. The Master in Fashion Merchandising and Buying covers the entire supply chain and manages each step of the process from the creation to the sales of a product line.
The aim of this course is to provide students with the fundamental skills and knowledge necessary to guide and operate in real fashion processes in both local and international realities. In addition to lectures, case histories, and workshops, students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.
Information to decide.
Acquire competences that will allow you operate in and manage the various steps of the fashion supply chain while perfecting your creative dexterity for visual composition.
Methodology and structure.
The IED Master in Fashion Merchandising and Buying is founded on learning by doing and a project-oriented approach that balances theoretical study with practical applications, comprehensively covering fashion production processes and managerial practices, paying particular attention to sustainability and the circular economy.
Students will participate in practical exercises that will simulate a real buying experience for a particular store, creating a brand forecasting report to plan the following season based on past and present information. Moreover, the class will prepare a visual merchandising strategy that emphasizes the importance of brand concept and perception through the use of images, mood boards, and other visual materials.
The course’s final project will see students produce a professional merchandising plan and buying strategy that includes both collection and purchase proposals that reflect the latest market trends, the client’s requirements, and fashion guide lines in regards to time, seasons, and production.
Who is it for?
Considering the wide range of cultural, industrial, and commercial aspects of merchandising and buying, this Master is open to all students interested in entering the world of fashion with a particular interest in quality products as a common denominator.
The course has been designed to prepare students for careers as Merchandising Managers and Fashion Buyers. The skills and competencies acquired in this program may also prove fundamental if students wish to consider job positions such as Product Managers.
Why choose it.
The legacy and tradition of a city like Florence, and Italian culture as a whole, contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. The creativity of international students and faculty from around the world is unleased in this inspiring location.
Close partnerships with some of the most important and innovative fashion brands in Italy and from around the world will allow you to work on real-life projects and get in touch with many different companies and creative agencies.
IED Master courses are designed by considering both the market’s evolutions and the required skills in order to train professionals who are ready to undertake relevant career paths. 87% of IED Master students enter the job market one year after graduation, according to data collected in November 2021.
About IED:
For more than fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses.
The most significant milestones in the Group’s history include the foundation of the IED campuses in Milan (1966), Rome (1973), Turin (1989), Madrid (1994), Barcelona (2002), São Paulo (2005), Venice (2007), Florence (2008) and Cagliari (2009). In 2012, the Aldo Galli Academy in Como also joined the IED Group and as of 2013 courses have commenced in Rio de Janeiro, the second IED school in Brazil.
Since 1966, the IED has developed innovative and diversified teaching methodologies, focused on synergies between technology and experimentation, creativity, strategies and integrated communication, market issues and a new form of professionalism. Thus does the Istituto Europeo di Design offer young professionals working in the fields of Fashion, Design and Communication the knowledge and the effective tools they need to cater for the constantly developing requirements of the working world.
